Oren klaff biography examples

“Pitch Anything” by Oren Klaff, published in 2011, is a comprehensive guide on the art and science of presenting, persuading, and winning the deal. 

The book presents a method for delivering winning pitches.

Klaff introduces the STRONG method: Setting the frame, Telling the story, Revealing the intrigue, Offering the prize, Nailing the hook point, and Getting a decision. He emphasizes understanding neuroeconomics and controlling the frame to persuade and captivate audiences.

Pitch Anything Full Summary

The Old Brain’s Dominance in Decision-Making

Oren Klaff introduces the concept of the “croc brain,” which is essentially the oldest part of the human brain responsible for base instincts and survival. 

When pitching, one is essentially speaking to this old, primal part of the brain, rather than the more advanced and analytical neocortex. 

Klaff argues that the croc brain is not interested in details, but instead responds to novelty, clear threats, and rewards.&n